Quite.
The ASA have to pass on the issue at some point, if they feel that they cannot bring a conclusion. They are not expressing an opinion of guilt, as many on this forum appear to assume.
I suppose it depends what your interpretation of guilt is. It is fact they have Upheld 27 complaints so clearly the complaints were not a figment of some obsessive, nuisance complainers imaginations.
I hope OFCOM go back at least a year and review a multitude of content from these channels, i'm almost certain it would explain what motivated people to finally complain but make no mistake, this isn't a witch hunt. This is a self made mess, this has been caused by a few presenters who for whatever reason appear unable to adhere to the compliance standards expected from viewers. They get it from other channels so why not these?
Let's just go back a few months, before Sit Up were told to clearly state the P+P. What went on was an absolute abomination, being railroaded into buying nine, £1 products 'for just £9', 'where else could you buy nine (products) for £9' etc etc when in reality it would cost you over £80 to do so.
THAT is the kind of incident that has caused the outrage, and in my opinion it's all their own fault.
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