That is going to really P*ss off so many who will find its not available to them. Catching demo on the Beauty Channel of one of their perfumes came up in large letters over the details, Mainland Only.
Happens with nail polish too, QVC send and person does not get as they find courier or RM have refused to ship because of the rules on shipping fragrance. I know I sent a sample to someone in another part of NI and still had to get the correct label filled in on it.
Half the time those "Mainland Only" banners appear when they do indeed ship to Northern Ireland. I've had everything from Yankee Candles, to the Lakeland clothes airer to Joe & Seph's popcorn all delivered here without a hitch. I bought a L'Occitane men's set from QVC a few months ago which included aftershave and, again, it arrived with no problems, and they had the correct warning stickers on the outer packaging.