Great reply, thanks.
My assumption was the IW Management would allocate a fixed amount of stock per slot, still having reserves in the warehouse ? Or did they order more/deliveries. But the TV slots on the programme schedule were usually well in advance, knowing there would be stock available. Very rarely, they would drop a final slot if stock had truly run out. Thereby creating tension, sell-outs and urgency. From what you say the presenters/team were unaware. But it happened so regularly so surely they were clued in eventually, no?
Other questions for you:
- PaulB hinted that the IW business was mismanaged, wrong priorities towards the end and the IW business would have been ok with the correct decisions. Do you agree?
- what was the impact of the new investors, Mojaria and co.? Were they trying to reinvigorate and refresh IW to save it, or were they profit-taking or other priorities?
- how did the Sports Direct involvement work and were they trying to save IW with the company charge loan, and products, or trying to obtain IW assets cheaply?
- my biggest question of all: what was the thinking of bringing in Eric Knowles to sell watches (Nubeo). It didn't go well! Did the team think he was as bad as I/we did on here? Were the new investors/management trying famous faces to get sales traction and save IW?
What was the new/other strategy to save IW, if any?
Thanks for any answers!