it’s taken me a while, i blame it on my age.
I couldn’t work out what family friendship and fun was supposed to mean in relation to a shopping channel but the penny has just dropped.
They, the ex ideal world presenters, have worked together for so many years, they became friends and now consider themselves family and they are having fun.
Stuff the mugs sorry I mean customers who buy into the hype, they see themselves as the shopping telly equivalent of internent influencers with their own set of followers who will blindly buy whatever they recommend.
i could be wrong I often am but Tis where my meandering thoughts have landed.