Plus points? Minus points?
Shorter bit first…One or two good presenters I’ve not seen before. The ex-lead singer from All About Eve… The bouncy, cockney girl in the mornings, Never Seen in Same Room as Anton Du Beke…Mike Mason - whatever way you look at it, he is an excellent shopping television presenter at heart, but with a 1985 repartee..the young, honest approach girl who first appeared alongside him..A freephone number for ordering is also an improvement. Just need something worth ordering next..
Negatives? Where to start….An extraordinarily uninspiring range of goods. Cheap dash cams, walking sticks, shopping trollies, unbranded tat in general, the usual huge RRPs watches sold for a fraction - so tired of this tediously obvious strategy..Few, if any, brands with some kudos about them - stuff you’d want to buy. Mid to lower range items sold at very poor price points. Obvious to anybody who isn’t stuck at home without the Internet who thinks it’s 1997 again. Demonstrating cookers with nothing to cook in them, clothes with no wearer at times, Foghorn Jacks, Peter Simon and his seaside postcard and totally inappropriate humour routine, that South African woman they could use as voice torture for confessions gaining, wobbling promos, no sound incidents…I give up..
All you hope for is this is all down to having to launch at speed with none of the right preparation in place. And given time and a proper space to work in, it will improve. Big Brands to suddenly appear? I doubt it now. Now they’ve changed the business slogan. A cheap and cheerful outlet store for the main jewellery business looks like where they are comfortable pitching it as things stand.
