Steve said he'd change stuff he didn't like or agree with, yet here we are weeks after his return and Dave's still lecturing viewers and begging them to buy his jade.
So Steve must be more than OK with it.
I get the impression that Steve isn't bothered any more. He had companies before Gemporia - and he's had companies since. I think he gets bored and then moves on to his next venture.
Back when Steve was passionate about Gemporia, there were a lot of things that he was against:
1. Steve distanced himself from the 'Chakra' nonsense. He said it was unproven and therefore presenters wouldn't make claims about that side of things on air. Now ever since his own sister started Gem Auras, Jainey has been pushing it quite hard on the channel with all sorts of ludicrous claims. Lynn has now started pushing it too since she became a qualified Chakra Healing Practitioner (I'm not quite sure how people can get a qualification in something that has never been proven, and, in my opinion, is a load of old nonsense).
2. Steve always insisted they never sold "Brass or Glass" - yet just yesterday, Hattie was flogging a Destello Peridot brooch that was made from Brass and then coated with, presumably, gold tone - along with other brass pendants jewellery she's had in the Destello range too.
3. Steve always insisted they would never sell synthetic gemstones - yet Jake was pushing De Beers synthetic diamonds on Jewellery Maker around a year or so again.
4. Steve said that synthetic stones cost "pennies to make" - yet the synthetic diamonds were selling for hundreds of pounds on Jewellery Maker and, as per usual, hyped up by Jake with the usual "I can't believe we're going down to this price............". Really, that's odd because before Gemporia were flogging them, Synthetics were "pennies to make".
5. Things weren't exactly completely transparent under Steve's watch before. I can recall one show in particular was selling loose gemstones and box sets - and several of the items sold for more in the "auction price" than their full price on the Gem Collector website (bearing in mind that they would have sold lower still on the Gem Collector channel). We were told that they couldn't get any more Sleeping Beauty Turquoise because the mine had closed - yet they managed to buy more. They once claimed that they couldn't get Ametrine rough because there had been an export ban put on it - therefore prices would have to go up in future. However, they've had Ametrine since and its sold for the same price, if not less actually. Then the Csarite mine was supposedly closed overnight without warning - yet nothing could be found about that mind closure if you looked on Google. Other retailers, such as Gem Select, were still sourcing and obtaining Csarite too. It
may have closed - but I've seen no evidence to back it up as of yet.
6. We were told they only source ethically mined stones - yet they buy stones that originate from Burma and Mozambique, and one of their suppliers is Gemfields / Fabergé (Mozambique Rubies and Zambian Emeralds) - yet if you follow Yianni Melas on Social Media, you will see him regularly exposing Gemfields / Fabergé for their unethical mining - to the point where Yianni actually calls them 'Bloodfields'. If Yianni is correct (and I have no reason to doubt him because he backs up his claims with strong evidence), they are BARBARIC!
7. Gemporia had a warning from the ASA for making claims of "We're giving it away" during auctions because, obviously, they were selling - not giving anything away.
8. Certificates of Authenticity have been incorrect. The Padparadscha Sapphires that were originally sold as 'Not Enhanced', were in fact Heat Treated. I've bought stones that were stated as 'Not Enhanced' on the certificates of authenticity - but then I found out they were treated (A 'not enhanced' Amblygonite turned out to be irradiated, a Blue Zircon that was described as 'Not Enhanced' was actually heat treated).
9. Wrong treatment symbols used. I've lost count how many times I've told Jewellery Maker that the (D) treatment is for 'Dyeing', NOT Diffusion. Diffusion treatment is a (U) symbol. I've lost count of how many times I've told them the (I) symbol means 'Waxing' NOT irradiation treatment. Irradiation treatment is (IR) or, more recently, (IH). I've lost count of how many times they put (C) or 'Coating' as the treatment on stones like Bumble Bee Jasper or Andamooka Opal. They are waxed, not coated! Their argument is that they are coated in wax - so it counts as coated. No, it doesn't. The 'Waxing' treatment literally means it is coated in wax! The 'Coating' treatment is the metallic foil like appearance that they put on the underside of Topaz to create stones such as Mystic Topaz, etc. It may not be intentional - but its incompetence - especially when they're told repeatedly yet still fail to make the corrections.
10. The changing of gemstone names. This has been going on for years - and still does. Oregon Sunstone has been sold under at least 5 different names - 'Serenite', 'Oregon Sunstone', 'Lehrite', 'Plush Diamond Sunstone' and 'Plush Diamond' (which in my opinion is VERY misleading). I'm almost certain there's another name they've used too - but I can't recall it at the moment. Nilamani - it's Blue Kyanite! 'New Jade' - it's not Jade - it's Serpentine! Andesine - the biggest scandal in the gem world! It is Yellow Labradorite that has been diffused to give it a different colour (to be fair to Gemporia, this is an industry wide scandal - and not down to Gemporia).
11. Sailing close to the wind. Legal - but perhaps immoral. Selling very dark green Tourmaline as Indicolite. Indicolite is deep blue - not green. Selling very deep pink sapphires as Rubies. Rubies are red / crimson - not dark pink. Not Purple. Red!
12. Then there's the claims. "You'll never see this price again"....... until tomorrow. "This is the finest parcel we've ever had of this material" - coincidentally, the last parcel you had was the best you'd ever had too - and no doubt the next parcel will be better still! "We're giving it away" - no you're not, you're charging £50 for it!. "We don't take payment until your order is ready for dispatch" (Lynn LOVES saying this). Wrong! Payments are nearly always taken on a Tuesday, Thursday and Sunday night. If I buy something on Friday, and log into my internet banking on Sunday night, it's usually showing as 'pending'. If I buy something on Sunday, and log into my internet banking that same night, it's usually showing as 'pending'. Not only that, but there have been occasions when they've taken the money - but then gone to pick the order, found that it is not in stock, and then they've had to refund me. If they don't take payment until the order is picked, then they wouldn't have needed to refund me - because they would have realised it was out of stock BEFORE they charged me.
Things have certainly changed for the worse since Steve Bennett handed ownership over to employees - and he certainly knows how to run a business (along with his 'team') - but things were NEVER 100% honest, open and transparent. They were never completely 'ethical' either. They may have sourced them ethically from their supplier - I have no reason to doubt that - but the stones were not always mined ethically. Yianni has proven that time and time again on his social media pages.