TheManWithNoName
Registered Shopper
- Joined
- Feb 16, 2023
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- 2,195
The ASA have given Gemporia yet another warning for misleading.
On 28th March, Troth was flogging a Jadeite carving.
He did a price comparison that included him showing a screenshot of another retailer selling a Jadeite carving. Troth said, and I quote, "Look at this piece - this sold for 163,125 DOLLARS."
However, the screenshot appeared on screen VERY quickly before it was taken off again - giving people little time to read it properly. However, I paused my screen and DID read it properly.........
The screenshot showed that the competitors price was shown in HONG KONG dollars - not the industry standard US dollars.
Therefore, Troth was trying to imply that the price was compared to a £129,210 valued piece - but it was actually compared to a £16,510 valued piece. A huge 112,700 dollar difference.
The ASA have issued "guidance on how to ensure that their [Gemporia's] advertising complies with the Codes".
On 28th March, Troth was flogging a Jadeite carving.
He did a price comparison that included him showing a screenshot of another retailer selling a Jadeite carving. Troth said, and I quote, "Look at this piece - this sold for 163,125 DOLLARS."
However, the screenshot appeared on screen VERY quickly before it was taken off again - giving people little time to read it properly. However, I paused my screen and DID read it properly.........
The screenshot showed that the competitors price was shown in HONG KONG dollars - not the industry standard US dollars.
Therefore, Troth was trying to imply that the price was compared to a £129,210 valued piece - but it was actually compared to a £16,510 valued piece. A huge 112,700 dollar difference.
The ASA have issued "guidance on how to ensure that their [Gemporia's] advertising complies with the Codes".