Exactly as everyone means exactly that = everyone. I suppose they need to be seen as keeping up with what's going on in the world, but like so many places they're not actually really "doing" anything to help or champion these causes, they're just empty words and if anything they rankle with people. The shop in which I work is the same, the shop itself is festooned with rainbow flags, big decals on the floor, the staff are encouraged to wear rainbow badges and have their pronouns under their name. Call me old fashioned but if they can't work out that I'm female then that's not my problem and if they want to refer to me as she, her , that old woman or Fanny Fannackerpan - I couldn't give a monkeys! We have a young woman who says she's "non binary" so has they/them on her badge, that's all very well, but it's not gonna stop anyone from calling out "excuse me miss" or saying "ladies first" or what have you - they're still gonna be "misgendered" from time to time unless the person they're dealing with knows them personally or has a good look at their chest area to read their badge. Now behind the scenes well you'd could be excused for thinking you'd walked into a gay bar, there's even rainbow posters stuck on the toilet doors inside and out. Don't get me wrong, I don't think anybody should be discriminated against in the work place because of their sexual preferences (Paedos excepted) or be treated with disrespect . Yes of course these incidences should be taken seriously and dealt with in a dignified and appropriate manner. When I first started working there over 20 years ago there was a poster on the wall and this was outlined in our welcome pack "we do not tolerate, racism, sexism, homophobia etc and I'll be honest I've not witnessed any behaviours that breached these rules until all this baloney came into force because now you're half afraid to open your mouth in case you say the wrong thing!