If you are sensible, you don't compare your own products. And IF you do, don't say one is better over the other. You are therefore implying the compared item isn't worth the money you pay for it. "We made this, but it's not as good as..." Talk about good business sense.
And, the best thing since sliced bread is unsliced bred. You get a decent thickness of slice that way
And as I'm rambling, do you remember when sliced bread came in three thicknesses? Thin, medium and thick. Now, medium is 'thin' and thick is medium. So that must mean thin is a matzo