shop at 'bid' ... can understand them not wanting to completely move away from their brand but there's no bidding now so the new name doesn't truly fit. 'hi, welcome to poundworld where everything is £1.20' 'hi welcome to the london vauxhall centre, we have the best deals on nissan's anywhere in town.'
what are they trying to achieve? 'if' they're aiming to transition from their previous stack 'em high sell 'em cheap shouty shouty give us a bid model to a more mainstream QVC / IW esque model then the launch was wrong. having the run up segments with peter dressed as aladdin was, for me, cheap and tacky, fitting for their previous model but not their new model if i'm correct in my above surmising. and the way mike mason shouted his way through the first 10 mins of the launch was again old model. does paul becque shout as much on IW as he did when on bid? as others have said i feel a different presenting approach will be required.
new set, step in right direction but for me brick walls, especially obviously fake ones, are old school. did jerry springer not use them 20 years ago???
new logo, emmm not great.
variable p&p, good .. as long as they honour this approach and aren't charging £7.99 for light/small/lower priced items a few weeks from now.
20p per min calls, good if customers can complete the call <5 mins.
pricing. the launch product (tefal thingy) was reasonably priced even with other charges. cheapest out there no, but still fair bit cheaper than players such as argos etc. question is will competitive pricing remain or quickly slip away post launch.
brands. have to be honest i don't sit glued to these channels so not sure what their product range has been like since launch in terms of brands. what they need to remember is there's a difference between publicly known brands and brands that are also known ... but only within the world of shopping telly.
if they have a vibrant social media community they should, as QVC do, have the facebook and twitter logos on their screen graphics encouraging folk to interact more.
anyways ... i have some bad news ... i suspect as the coming years roll by the whole 'shopping telly' format will die as younger generations come through that are used to doing everything (including purchasing) via their smart devices. 'and on that bomb-shell' as jeremy clarkson says, GOODNIGHT! well, good afternoon at least ... it's only 2.30!!