For several years I have kept a record detailing purchases - dates and items - and the reasons for my returning any given item. A simple at-a-glance table enables me to identify those items returned which:-
1- were not fit for purpose
2- were defective
3- did not meet expectations based on details given on the web or by the sales presenters
4- were too large/ too small
5- caused a reaction to my skin
6- were sent in error
7- arrived too late
8- I just did not like
For any given time period ( 1 month,3 months, six months etc), I am able to work out the percentages of returns to purchases. By tabulation – categories along the top, and dates and purchases down the side – I am able to work out the percentages of ‘enforced’ returns – those falling within categories 1 to 7.
If ever QVC sent the letter, or called me, to query my returns, I would be in a position to counter QVC. In addition, should I wish to take the matter further with the appropriate bodies, I would be able to provide the detailed statistics supporting my case.
Rainbowdottie reported that a chap from QVC accounts had told her that QVC “couldn't possibly read every returned item slip", and that, in consequence, the reasons for returns were not taken into account when QVC compiled return rates. I find the statement by the QVC accounts chap hard to believe, given the automated nature of processes in QVC’s line of business, and given that QVC does ask customers to provide the information on the returns counterfoil. However, if it is true that QVC doesn't use the information on why customers are returning goods, then surely that would be a damning indictment of QVC's attitudes and practices.
I was also told by CS that they don't read the returns slips, which would explain why I only received replacements for goods when i spoke to a CS person.