Peter Simon plumbed new depths today selling poppy jewellery (which they do in order to make a profit-the British Legion tag is just to stimulate sales. It's called 'chugging' meaning charity mugging).
He was saying 'and when you hear those awful words-the family has been informed.' I felt physically sick at his antics.
Sadly I struggle to watch it too. I remember the other year QVC were selling Poppy jewellery with a similar donation and if my memory serves me right all they basically did was sell the items for what they were (nice jewellery and a few bob will go to charity, end of). They had a few clips of people being interviewed but i'm certain it was nothing like this spectacle.