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Deleted member 21838
Guest Shopper
Why does it appear set in stone (well, virtually) that craft presenters are not interchangeable with the non-craft ones? This was very much the case when the craft channel and the shopping channel were one company previously. For example- you never saw Parker back on Ideal World shopping when he was moved to the crafting operation. Others too. Yes, I know there have been examples from time to time where craft presenters have covered for the shopping channel and vice versa, but generally speaking not.
I think misguidedly, the new venture seems to be based around the personalities of the four main former Ideal World presenters to come over, as if it was vital to build something around them. Why? I have watched enough shopping television over the last 20 years or so God help me, and I just don’t see that charisma in any of them. In fact, I see the very opposite in the group. I certainly wouldn’t be building anything that you can escape from around them. I can assure you.
If they were determined to create a new shopping channel, for me, they would have been better guided to staff it with craft presenters - those not tainted by the final few months of Ideal World. If they felt somehow morally obliged to give the gang of four jobs, then start them on the craft channel - rather than trying to mimic the same ultimately unsuccessful formula and style of the channel gone bust.
Surely the key to any successful shopping channel is the quality and desirability of the goods you are selling at keen prices. It’s not making uninspiring goods at average prices appear to be good value by presenters going into hysterics over them. All the better QVC presenters are the ones who remain calm and in the background until they feel there is something of importance to say. The ones that let the goods to do the talking. Whatever its faults, QVC has been successfully trading for 30 plus years now, so they must be doing something right. Goods first- presenters second, perhaps?
I think misguidedly, the new venture seems to be based around the personalities of the four main former Ideal World presenters to come over, as if it was vital to build something around them. Why? I have watched enough shopping television over the last 20 years or so God help me, and I just don’t see that charisma in any of them. In fact, I see the very opposite in the group. I certainly wouldn’t be building anything that you can escape from around them. I can assure you.
If they were determined to create a new shopping channel, for me, they would have been better guided to staff it with craft presenters - those not tainted by the final few months of Ideal World. If they felt somehow morally obliged to give the gang of four jobs, then start them on the craft channel - rather than trying to mimic the same ultimately unsuccessful formula and style of the channel gone bust.
Surely the key to any successful shopping channel is the quality and desirability of the goods you are selling at keen prices. It’s not making uninspiring goods at average prices appear to be good value by presenters going into hysterics over them. All the better QVC presenters are the ones who remain calm and in the background until they feel there is something of importance to say. The ones that let the goods to do the talking. Whatever its faults, QVC has been successfully trading for 30 plus years now, so they must be doing something right. Goods first- presenters second, perhaps?
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