Hello again!
So I can't speak for anyone else, obviously... but I will say that I ordered quite a few things from Ideal World when I worked there; still very happy with my Boneco fan, mattress and Ingenio pans!
Again, I know it won't be a popular thing to say here, but it's a shop... no fishmonger hangs out of the door yelling "My fish stinks!" My example is; I never owned the £39 Android phone that IW sold, I wouldn't have ever swapped my phone for one, and I never certainly wouldn't have ever tried to sell it as being as good as an iPhone or Samsung.... but... for less than 5% of what my phone cost, here was this thing that had the Google Assistant and Navigation and could play YouTube without stuttering. Waxing lyrical about that wasn't hard for me!
Clothing - hmm... well I always took a few different choices, but no-one ever told me what to wear - which probably explains some of the more questionable fashion choices I made.
I never really got offered products from other categories, probably because on my first shows on the Deal Channel (remember that?) I did some cleaning products... aaaaaaaand... messed it right up! I don't think the world needed to see 'Chef Grant' struggling with pans when back then I could've burnt a salad!
I remember watching Shop!, Ideal World and QVC as a kid and thinking it was a cool idea... but I thought as the internet became more popular it would've faded away. When I was a student, we'd sometimes sit around watching Bid and Price Drop just because they were, at times, very entertaining, so then, years later when the opportunity came along, I thought "maybe I can have fun with this" and that's exactly what I tried to do. I watched a lot of IW before I screen-tested and I think it paid off.
Friends and family had a variety of reactions to it all - some friends knew me back in the days when I was doing 'edgy' standup comedy so they thought it was a very strange choice for me! My family were supportive - Grandma loved to tune in and watch, telling everyone that I was on the telly.
For me, I'd take the opportunity to do something like it again - but I'll always think there's space for it to be more entertaining. I think there's a lot of products that really benefit from being demonstrated on screen... but it's got to be fun for the audience. Modern platforms that allow for live-streaming offer more engagement and interaction, and I think that's one direction I'd go in if I were in charge.
Shopping TV will in one way or another always exist... the next iteration of it seems to be influencers on TikTok and Instagram... who knows what comes next?