IW feature one, I repeat ONE actual watchmaking brand, Vostok Europe.
They also feature a few “prestigious” watches from Resultco, Solar Time, Billy Hunt and Aviator duty free watches, Oh and some overpriced “high end luxury” Duchump Roamer homages, none of whom actually make/assemble any watches but have all of their watches sourced from 3rd party independent watchmakers/suppliers.
They have none of the recognised & popular Swiss, German, French, Japanese, Chinese, American or British watchmaking brands, heck they don’t even have any of the well-known high street fashion brand watches let alone any of the multitudes of popular well-known micro brands that have appeared in the last decade or so.
They have the worst horology challenged presenters, who routinely make product description errors, spout inane & irrelevant drivel and regularly lie regarding the watches and brands.
And yet they now have the gall to call themselves the home of watches.
View attachment 30127