I was amazed to hear Morgan saying that about never being a gym user to Becque last night. As I said earlier, he has made a clear and cost related point previously about gyms being expensive when he had memberships of them, to essentially reinforce the ‘value’ point of buying some low rent bit of exercise equipment from them. I suspect part of them feeling they can say whatever they like, when they like about their own personal situations linked to sales (a la Simon), is the completely disposable situation of the job they do. Past presentations presumably are not kept long term, I assume? There is certainly no way I know of checking on what one of their presenters said months ago about a product, say, by accessing a database on their website, for example. Are they even obliged legally to keep all past presentations for a certain amount of time for audit purposes? I personally doubt that with the lame organisation ‘policing’ shopping channels in general. Maybe Morgan (who has clearly not attained his physique by not availing himself of gym type equipment at least) was just winding Becque up. If so, though, with no apparent concern shown as to that contradicting with what he has told the viewers previously about this particular subject.
Hence, with this Year Zero culture with every new show, people like Morgan and last night, and other presenters, can change their narratives at will. There was almost a sense of ‘Nobody is Watching Anyway’ rapport between Becque and Morgan last night generally from the first hour I saw. Becque, who is actually a decent presenter when being serious, asking Morgan about his central heating use at home. ‘The wife wants every room in the house warm at the same time,’ or words to that effect, he (Morgan) said…No theatrics about how great some tiny fan heater in one room can do the job, as all of them suggest when one is up to demonstrated. Like anybody who can afford to be warm…Central Heating and a warm home overall is the route most or us take.