That's exactly what Freedman, CEO of Resultco said about his marketing plan;
Freedman: We are selective as to our dealer base. Today’s retail market needs a road map to find success. We prefer to limit distribution with our desire to become a ‘house’ brand for the retailer. We want our dealer base to make a profit. We accept the consumer’s psychology of never buying a product at retail regardless of brand. Today’s consumer needs to satisfy their mental state to want a discount when making a purchase. To aid the retailer we enhance the retail price with an expectation that the dealer will discount at purchase. We allow the dealer to promote Heritor based on design and cost.
The current shows featuring Christophe Duchamp (Pretendy Swiss brand from Woking incorporated in 2020) are really good at highlighting this practice, most of Duchamp range are just copies of Roamer of Switzerland (An actual Swiss Watchmaker with a history and heritage dating back to 1888) watches, so we can see how both brands behave when it comes to setting RRPs.
Roamer Primeline automatic RRP - £678 to £724 (Roamer have different RRPs depending on case finishing, ie plated or plain.
Duchamp Audace (direct copy of Roamer Primeline) - £2995 (no difference for finishing).
Anyone with half a brain watching IW should be asking themselves why does a Pretendy Swiss brand's watch merit an RRP at least 4 times greater than the RRP for a copy of a watch from an actual Swiss brand?
at least you know exactly where they're from 
