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Emma now back for the watch bullshitting show again.

Her duty to bring the ladies some phenominal automatic watches from the incredible Swiss brand of Christophe Duchamp.

Back in the real world, they're QUARTZ watches from the unspectatular WOKING brand of Christophe Duchamp, who specialise in copying and rebadging other brands designs and tripling the RRPs.
 
£750 for the Duchamp Audance watch but there is only one left.

But don't worry, you can get the Roamer Primeline which the Audance is just a rebadge version of for £680, and Roamer ARE an actual renowned Swiss brand unlike the pretendy Duchamp.

Emma on the Marine Chrono watches, says it's Swiss Made and you can tell how good the quality is by the weight and feel of it. Yeah Swiss made in the Far East. ;)
 
It's a pity. She is an extremely articulate, bright, quick thinking and personable individual. Managed on a shopping television channel that put clarity for the customer first and not BS, she could be a real asset.
 
What was all that about last night? The big reveal at nine thing…So much hyperbole and hysterical exaggeration about what turned out to be yet another ‘not available anywhere else‘ product with a staggeringly high manufacturer RRP, but inexplicably sold for relative peanuts if you believe the former. And those ‘texts’ that came in saying people had seen a few tubes of what is essentially to me at least, an unknown brand of perfume, for £3k, were they genuine interventions? Based on all the other smoke and mirrors tactics on there, you wonder. Reading out such messages would only enhance the ‘tremendous value’ the gullible would see a purchase of it as. Why don’t people see that a £3000 RRP watch, say, being sold for £300 on a shopping channel is not actually a £3000 watch. How could it be unless it had fallen off the back of a lorry? The manufacturer would be making huge losses selling for thousands less to the shopping channel, and the shopping channel would be massively out of pocket if it bought at anywhere that RRP and sold for a few hundred instead. Remember- it’s not like a QVC buying thousands of a mid-range product with an RRP of £250, paying £130 per unit and then selling for £180, for example. There is a genuine margin to be had there. These huge recommended price watches and other kudos spun type items, they always make a selling point of the exclusivity and availability in small numbers only. As I say, the whole thing is sheer selling pantomime. Why the ASA allow it, defeats me.
 
I needed to take a break so haven’t been watching till now and
there is this reversible jacket on my screen I would expect to see on eBay for around £15 and they want £50 for it 😮
 

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What was all that about last night? The big reveal at nine thing…So much hyperbole and hysterical exaggeration about what turned out to be yet another ‘not available anywhere else‘ product with a staggeringly high manufacturer RRP, but inexplicably sold for relative peanuts if you believe the former. And those ‘texts’ that came in saying people had seen a few tubes of what is essentially to me at least, an unknown brand of perfume, for £3k, were they genuine interventions? Based on all the other smoke and mirrors tactics on there, you wonder. Reading out such messages would only enhance the ‘tremendous value’ the gullible would see a purchase of it as. Why don’t people see that a £3000 RRP watch, say, being sold for £300 on a shopping channel is not actually a £3000 watch. How could it be unless it had fallen off the back of a lorry? The manufacturer would be making huge losses selling for thousands less to the shopping channel, and the shopping channel would be massively out of pocket if it bought at anywhere that RRP and sold for a few hundred instead. Remember- it’s not like a QVC buying thousands of a mid-range product with an RRP of £250, paying £130 per unit and then selling for £180, for example. There is a genuine margin to be had there. These huge recommended price watches and other kudos spun type items, they always make a selling point of the exclusivity and availability in small numbers only. As I say, the whole thing is sheer selling pantomime. Why the ASA allow it, defeats me.
The RRPs in many (most?) cases mean feck all when it comes to the products IW sell. Was the same with the original IW.

This is the way I look at it.

Let's say I set up a company selling watches. The products cost me between £40 - £60 per unit landed and I can make a decent enough profit if I wholesale them for £80 - £120 per unit. For the retailer, selling them to customers for £120 - £160 per unit nets them enough profit. So, in theory if I put RRPs on my website ranging from £160 - £200 this wouldn't be ridiculous.

And it's what I'd maybe need to do to shift product if nobody was buying wholesale from me.

However ... if I'm able to secure some wholesale customers, let's say a shopping channel for example, and I know 95% of my sales will come from them and 5% from my website, I might be inclined to exaggerate the RRPs. And this exaggeration might not just be slight, it might be significant.

So instead of RRPs ranging from a more realistic £160 - £200, I up them to £400 - £600, enabling the retail customers to say 'look how much you're SAVING!!!'

In selly telly, especially the market stall type channels, RRPs mean diddly squat. It's like the farcical 'reverse auctions' that some other channels do. Starting a ring at £5,000 then going through 10 price drops to eventually sell it for £69.99.
 
Its just past 2pm, the start of a 4 hour stint and the first sales pich today is "no lie we have an item that has been priced wrongly....i'm not lying get this as it has defo been priced wrongly get it while you can" yeah yeah yeah we have heard all this nonsense before and it never worked those times either!!!

What a pathetic way to run a business!!! the big book of selly telly bull :poop: quote number 223.
 
The RRPs in many (most?) cases mean feck all when it comes to the products IW sell. Was the same with the original IW.

This is the way I look at it.

Let's say I set up a company selling watches. The products cost me between £40 - £60 per unit landed and I can make a decent enough profit if I wholesale them for £80 - £120 per unit. For the retailer, selling them to customers for £120 - £160 per unit nets them enough profit. So, in theory if I put RRPs on my website ranging from £160 - £200 this wouldn't be ridiculous.

And it's what I'd maybe need to do to shift product if nobody was buying wholesale from me.

However ... if I'm able to secure some wholesale customers, let's say a shopping channel for example, and I know 95% of my sales will come from them and 5% from my website, I might be inclined to exaggerate the RRPs. And this exaggeration might not just be slight, it might be significant.

So instead of RRPs ranging from a more realistic £160 - £200, I up them to £400 - £600, enabling the retail customers to say 'look how much you're SAVING!!!'


In selly telly, especially the market stall type channels, RRPs mean diddly squat. It's like the farcical 'reverse auctions' that some other channels do. Starting a ring at £5,000 then going through 10 price drops to eventually sell it for £69.99.

That's exactly what Freedman, CEO of Resultco said about his marketing plan;
Freedman: We are selective as to our dealer base. Today’s retail market needs a road map to find success. We prefer to limit distribution with our desire to become a ‘house’ brand for the retailer. We want our dealer base to make a profit. We accept the consumer’s psychology of never buying a product at retail regardless of brand. Today’s consumer needs to satisfy their mental state to want a discount when making a purchase. To aid the retailer we enhance the retail price with an expectation that the dealer will discount at purchase. We allow the dealer to promote Heritor based on design and cost.

The current shows featuring Christophe Duchamp (Pretendy Swiss brand from Woking incorporated in 2020) are really good at highlighting this practice, most of Duchamp range are just copies of Roamer of Switzerland (An actual Swiss Watchmaker with a history and heritage dating back to 1888) watches, so we can see how both brands behave when it comes to setting RRPs.

Roamer Primeline automatic RRP - £678 to £724 (Roamer have different RRPs depending on case finishing, ie plated or plain.
Duchamp Audace (direct copy of Roamer Primeline) - £2995 (no difference for finishing).

Anyone with half a brain watching IW should be asking themselves why does a Pretendy Swiss brand's watch merit an RRP at least 4 times greater than the RRP for a copy of a watch from an actual Swiss brand?
 

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