What was all that about last night? The big reveal at nine thing…So much hyperbole and hysterical exaggeration about what turned out to be yet another ‘not available anywhere else‘ product with a staggeringly high manufacturer RRP, but inexplicably sold for relative peanuts if you believe the former. And those ‘texts’ that came in saying people had seen a few tubes of what is essentially to me at least, an unknown brand of perfume, for £3k, were they genuine interventions? Based on all the other smoke and mirrors tactics on there, you wonder. Reading out such messages would only enhance the ‘tremendous value’ the gullible would see a purchase of it as. Why don’t people see that a £3000 RRP watch, say, being sold for £300 on a shopping channel is not actually a £3000 watch. How could it be unless it had fallen off the back of a lorry? The manufacturer would be making huge losses selling for thousands less to the shopping channel, and the shopping channel would be massively out of pocket if it bought at anywhere that RRP and sold for a few hundred instead. Remember- it’s not like a QVC buying thousands of a mid-range product with an RRP of £250, paying £130 per unit and then selling for £180, for example. There is a genuine margin to be had there. These huge recommended price watches and other kudos spun type items, they always make a selling point of the exclusivity and availability in small numbers only. As I say, the whole thing is sheer selling pantomime. Why the ASA allow it, defeats me.