I don't follow that logic
The watches IW sell
might be fine 'if you take them as a £30 watch' but how do I do that? They don't sell for them £30, they sell them for several hundreds…
But to add to my comment — I'd have a hard time reconciling buying
anything from IW now - whether that's a £9.99 silicon torch or a "exquisite" £1,299 Tourbillon watch with the name of whatever defunct British department store Pappa Field's has suddenly remembered today.
Ideal World (TJC) are
shysters.
Hour after hour, day after day, they appear on screen to wilfully, actively, and repeatedly exploit the vulnerable and the gullible by lying, mis-selling, hiding information, making ridiculous price comparisons, wacko inferences
"well it could be designer, doesn't say it isn't",
"Kate Middleton wore something very, and I mean very, similar to this", etc.
For certain presenters, CLUNK! — finger goes down on the play button, tape-worn "rush, hurry, and pressure" tactics begin. What makes it so much worse is that these people appear on screen telling people they're being honest! That they're on our side! They're our friends! All, and I really do mean this, to …make us buy things that are almost always overpriced, sub-par, and making them profits to continue.
The only upside is most items they sell aren't "considered purchases" so it's hard to feel aggrieved on behalf of those wasting £10, £25, £50.
But in the case of the watches… don't get me started! There are blokes of a certain age out there who - you can blame them personally, sure - who have spent considerable amounts of money (to them) buying far-east Swan & Edgar, Mathey Tissot, etc type watches on the basis they're valuable heirlooms. Those blokes are believing what people like Peter Simon tell them:
something to leave the family when you die, immense value, put it on the insurance… Preying on that instinct is so… Nasty.
I don't care if people buy overpriced cheap Chinese watches pretending to be British brands because they
like the look, but the whole "investment" angle - they can't use that term, just like TJC can't use it when flogging low-quality gold to middle-aged women hence the patter of 'gold prices are rising, I can't say any more, but you can work out what I mean' —really irks me.
tl;dr: I'm not supporting a company that's so morally rotten