Random musings and general banter.

ShoppingTelly

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Also you guys are nuts if you think we only see certain items (walking cane, security light bulbs, torches, etc) over and over because they ARE selling.

That simply does not make sense with this incarnation of IW.

TJC finds, buys, and imports items from China and puts them in their warehouse(s).

So if TJC imports 10,000 walking canes from China, or buys a job lot of 5,000 Gammon box sets, it's paid upfront for them. It needs to recoup costs, and they are stuck in the warehouse taking up space until they sell (or can be offloaded through some other deal).

If something IS selling well on TJC/IW you'll know because you'll stop seeing it on air 😉.

Old IW operated differently. Most items it sold were via contracts with suppliers and, I imagine much like other businesses, etc, those contracts included performance clauses, i.e. "if we bring this to air and it doesn't sell X in 2 shows, you take your stock back".

Hence why flop items like the Aqua Tube and Air Plants got only 1 or 2 shows.
It's quite apparant the broadcasting rights to Ideal World were purchased with the intention of creating synergy for TJC to cross-sell their products to increase revenues and market share, enabling TJC to hold more shows that focus on jewellery. The reason we see the same items on repeat nearly every 4 hours is because of the same reason you said shopping on TV is painful to watch. It's likely that the same items are shown every 4 hours because most people don't watch the entire show or tune in at different times of the day.
 

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