Going off on a tangent here...
This week I went into my local Wilkos (which has just re-opened, now run by The Range - so we're hardly talking super luxury here) and I have to say: the quality
and price of all their xmas trinkets and ornaments and things utterly blows TJC-IW out of the water.
They had SO many things similar to stuff I'd seen on TJC-IW throughout last week. Santa's in snow globes with lights and swirling glitter. IW-TJC wanted £24.99 for theirs but the Wilko Mk2 wanted just £6.99, and it was big and weighty. They had lots of light up xmas scenes etc, sherpa blankets, air fryers, etc all of it about 30-50% cheaper than IW-TJC (who always have "great value" on screen).
Didn't see any walking canes with built-in siren and torch though, so you've still got that market cornered, TJC-IW