Vintage Cash Cow presentation last night with Anne Ziegler & Webster Booth. Not sure the way to getting the best price for your old jewellery, toy cars, watches etc. is to put them into a cardboard box en masse, then sell them on to a somebody else who’ll then sell them on elsewhere. But if you don’t want the hassle of selling items individually on eBay, or engaging the services and commission charges of an auction house, then I suppose it is one way of doing things most simply. Looking at the style of their TV ads (Shaun Ryan and ‘Chester’ do one) they put out, the business model is very much targeted towards older people who want to sell with ‘good, old fashioned British service’, without any aggravation, to perhaps give some money to the ‘grandkids’, say. The Wiltshire Farm Foods style of selling your unwanted stuff…
Last night they were offering an incentive of ‘£25’ bonus payment on what you send in to Vintage Cash Cow. That is a pretty hard bonus to measure, I would say. Similar to the old £500 off any used car at a dealership ploy, where they simply claw that back by offering £500 less on your part-exchange. How you would disprove they just offered you £25 less than normal to pay you £25 more on the trade box, I don’t know. That said, reviews of Vintage Cash Cow on Trustpilot are pretty good, and also in the favour of the broadcaster - Shop on TV are at least trying some different products and services to showcase. Though, I am sure in the dying days of Ideal World 57, they had Vintage Cash Cow shows on there, too.