Herring
Muriel's in
I’ve seen all the stuff they’re flogging tonight - GX pillows, giant oversized blanket hoodies, and those plastic sticky hooks - a hundred times before but…
…even with man child Alex guest experting, it’s actually been a total hoot tonight.
Laid back, no pressure selling/check out baskets nonsense, lots of being a bit silly, jokes and banter, anecdotes, nattering like no one is watching (no one probably is bar me), embracing the odd mishap and mistake with production and cameras and VTs with humour.
I don’t think the products are good enough. it’s the same old IW/Shop Extra staples basically. But the presentation of it all is honestly on point. It’s early days so chances are those irritating tropes we all hate will work their way back in, but right now it feels exactly like what Selly Telly sort of should be in 2023.
They are still obviously selling things so they’re doing selling too, but so far everything feels waaaaaaaaaaay more relaxed and authentic. It is genuinely like a Rob Locke approach to a shopping channel - and he’s not even turned up yet!
…even with man child Alex guest experting, it’s actually been a total hoot tonight.
Laid back, no pressure selling/check out baskets nonsense, lots of being a bit silly, jokes and banter, anecdotes, nattering like no one is watching (no one probably is bar me), embracing the odd mishap and mistake with production and cameras and VTs with humour.
I don’t think the products are good enough. it’s the same old IW/Shop Extra staples basically. But the presentation of it all is honestly on point. It’s early days so chances are those irritating tropes we all hate will work their way back in, but right now it feels exactly like what Selly Telly sort of should be in 2023.
They are still obviously selling things so they’re doing selling too, but so far everything feels waaaaaaaaaaay more relaxed and authentic. It is genuinely like a Rob Locke approach to a shopping channel - and he’s not even turned up yet!
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