I think overall it’s a positive start. I think their feedback gathering problem, if they are looking for active reviews here, is the very nature of the time that they’re on at night will prevent many who post here from watching them live. And I think for most people (least, for me) part of the fun of watching shopping television is to see it live but not at two in the morning on a work day. Being compulsively awful is also another reason I think a lot of us watch, and this channel isn’t that. I also don’t really want to plough through a replay of what they showed the previous night/early hours of the morning. Broadcasting times, also appear to not be consistent, so you don’t really know when it’s going start night on night.
I did watch back a few minutes via their YouTube feed of what they put out earlier. A new presenter to me (somebody called Victoria Norris) presenting skincare stuff with an Eileen from Corrie lookalike. Fast forwarding through the whole of the two hours of broadcasting, it seemed to be devoted to the same type of product, if not the only product. That is a big struggle to capture general interest - particularly at that time of night. Perhaps being new, they have a shortage of items to fill shows still as it has certainly happened before. Unless you are obsessed with skincare products, you are not going to sit there for two hours and watch two people talk about one or two items of a specific type. But hopefully, this is a short term issue, and they will be able to fill their broadcasting time with more items show on show as things progress further. Overall, I think it remains a good start, but I also think they have three huge disadvantages in capturing a wider and loyal buying audience - the time of night they are on, the limited product ranges, and the short transmission times. They also face what all players in this market do. And that is the diminishing market wanting to buy in this ‘old fashioned’ kind of way. How they get around that one is the key to all shopping channels television survival in general, which to me seems unlikely - even for the biggest player within the next 15 to 20 years, when most of the buying market you would imagine there to be has died off. Somebody explain to me why a young buyer would want to purchase a product on this or any other shopping channel by having to tune in at a specific time to see it, and wade through an unwanted preamble, when they can simply click on a major retail player like Amazon, find the same or similar product with it explained to them in seconds. And with a couple more clicks, order it usually for ‘free’ via monthly subscription postage, with hands on, specific delivery day management of their order post purchase?