Gender fluid is usually a term used to describe those who identify as both male and female, so one day they might dress in female attire and the next dress as a male, some even have a different name for each persona...thing is Alison - Their skin stays the same. Thing is, people are too afraid these days to make a comment such as "This formulation will give equally good results on both female and male skin" as it implies there are only 2 genders and one of the "brigade" will call them out on it. You can be "inclusive" without mentioning sex or gender (however you want to put it). How about this "This formulation will suit every skin type"? You don't even have to suggest that something smells feminine or masculine....just describe the scent and let the customer decide for themselves whether they want their cream to smell of jasmine or lavender or whether they want it to smell of leather and sandalwood.
Instead of playing lip service to the enhanced political correctness of today and making daft comments like that..what about including some transgender models, disabled models, show skincreams being applied to people other than just females?...and don't make a ****** song and dance about it!