Brissles
Registered Shopper
I don't know about anyone else on here, and although I like and have purchased some designer items from Q; (its purely through Q that I've come to learn about them) i.e. Lulu Guinness, Kipling, Butler & Wilson, Lola Rose etc; but I've discovered that my family and friends have never heard of them !
One or two friends have 'dipped' into Q from time to time, but in the main, I know that if I 'gifted' the Lola Rose tsv today to any one of my female friends or family, the brand would be totally lost on them ! - therefore spending 30 quid on a scarf as a present would be a no no.
The same when I've worn a piece of B & W jewellery - the particular necklace is always commented on, but when I say its a B & W, I'm normally met with blank looks.
I've bought my sister-in-law a couple of Kipling bags in the past, so she at least knows the brand, but it had never been on her radar before.
My 'circle' are not chavvy, just normalites who shop in M & S, or Sainsbury - but the way that Q push for these brands to 'gift' I think is a lost cause for most of their audience who wouldn't dream of spending treble figures on a present.
One or two friends have 'dipped' into Q from time to time, but in the main, I know that if I 'gifted' the Lola Rose tsv today to any one of my female friends or family, the brand would be totally lost on them ! - therefore spending 30 quid on a scarf as a present would be a no no.
The same when I've worn a piece of B & W jewellery - the particular necklace is always commented on, but when I say its a B & W, I'm normally met with blank looks.
I've bought my sister-in-law a couple of Kipling bags in the past, so she at least knows the brand, but it had never been on her radar before.
My 'circle' are not chavvy, just normalites who shop in M & S, or Sainsbury - but the way that Q push for these brands to 'gift' I think is a lost cause for most of their audience who wouldn't dream of spending treble figures on a present.