Defensive Liz Earle Fans

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Sorry I'm going to be one of those annoying people you have all been talking about :)

"Also if you're new to the brand there is no mention on the website of the Avon takeover", http://blog.lizearle.com/lizearle/2010/03
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Hello Smiley1, and welcome to the forum. Of course you're not annoying, we've all got different opinions :). What I was trying to say, maybe not very clearly though, is if you were a brand new customer, you might have bought a kit from QVC and fancied a nosey around the LE site, it's not plainly obvious about the Avon takeover. Someone would have to go into their blogs back to 2010 to see. Also what sits a bit odd with people is the company saying that Avon bought out the company giving LE a hugh cash injection to bring out new products but do not want a share of the profit, as it seems from what LE are saying it's all going back into the company. So what exactly did Avon get out of it if not a share of the profit?
 
Avon is now going down the tubes, fraud cases in China and the US. L'Oreal is circling the brand to buy them out, so Liz will be owned by L'Oreal.
- who from what I've read are investing in identifying methods of testing products/ingredients that don't involve testing in animals, but in the meantime they're quite happy to continue using animals for testing. I'd rather companies abandoned their quest for breakthrough anti-aging super products and leave animals alone, rather than coming up with new ingredients which they feel compelled to test on animals. They should find some humans test on instead.
 
Keeley (on her Facebook page) has just posted the official Elemis statement on animal testing at someone's request. Probably as a result of the recent topics on here! Good to know one of my preferred brands is cruelty free anyway :D

From mobile, please excuse any silly errors!! :)
 
Thanks for posting that info on Elemis Capirossi, just read it on Keeley's facebook page. Good to see a full statement as there's little info on Elemis website. Wonder why they've not pursued getting approved for the leaping bunny, as that seems to be the best way to let the public know a company's position on animal testing.
 
Here is the statement in full, for those who do not belong to facebook.

Keeley Aydin- Elemis on QVC Elemis statement: Animal Testing

Elemis Ltd has always been against animal testing. Elemis has never and will never test on animals. Nor has Elemis ordered such tests by any third parties.

Elemis specialises in natural caring ingredients of the highest quality and safety. All finished products have been extensively tested over time, on our own staff, human volunteers and or by non-animal laboratory trials.

The European Cosmetic Directive banned all animal testing of finished products from September 2004 and ingredients used within products from March 2009. They enforce this directive and dictate what is safe and what’s not. Elemis strongly supports this position and always approaches development in an ethical manner.

We do not use slaughterhouse waste in any of our products. None of our perfumes contain animal extracts and we do not use whale or blubber oils. We do make use of honey, beeswax and milk whey .

We continue to work alongside partners and suppliers who share our beliefs and who approach their day-to-day operations in an ethical manner, purchasing accordingly.

Elemis wishes to contribute to your well-being by promoting safe, high quality spa and skincare products, with ease of mind and conscience.
 
avon stopped animal testing 20 years ago i remeber it being an issue i'm suprised if they do tests on animals now. as i said before its a massive step backwards imao
 
They want the money China will bring them, in fact its greasing palms to get into China which is what the fraud is about. China demands all beauty products sold in their country must be tested there for safety on animals.
 
The only Avon product I have truly been impressed with is the newish range of hair colour, and their blonde eyebrow pencil (although having finally tested it I agree the YBF is better). As for Liz Earle I no longer buy the brand especially since the sell out to Avon. The real reason though is that I found a brand that just suited my skin better. I just don't understand this blind, childish, vacuous obsession with a particular brand. It's laughable, as if it's like being part of a gang. They need to grow up, buy what works well for them and leave others to buy what suits them too. What does it matter what brand your friend uses? If you have similar skin types, then fine, it's nice to reccommend something for them to try but it's awfully sad that total strangers on facebook get into loyalty debates about such drivel!
 

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