I agree with you all. The concept of that first show with Dale was great, but it's all gone downhill since they brought in DF with the hard sell. Apart from the embarrassing atmosphere, what a rotten line up of products! I'm sure we'd all love to go to a party where the main theme was carpet steaming and household cleaning! Oh, and I mustn't forget the £600 Clogau Gold ring. Do they think people who enjoy this sort of thing are likely to buy? And is that what the Clogau reps want to be associated with? Personally, I really cannot stand people behaving like children, flashing a bit of booze and pretending to be drunk and having a good time. If I walked into Asda and found the staff behaving like that, I'd be back out the door and heading to a more professional supermarket. It could have been good but QVC have hit so wide of the mark, it's an embarrassment.
I think there's been rumblings at Q towers due to the lack of new younger customers leaving them with with a shaky medium-long term business plan as their older ones pop off year by year.
There's probably been a meeting with them & a bunch of consultants to ascertain how they can get the "hip'n'happenin posse" into their retail world.
After a big story board with lots of speech bubbles, arrows, diagrams, blue skies and investor feedback they've decided that the answer is:
Ipods, use tweeting at every available opportunity to show that they're really "with it"
Introduce a party atmosphere where the presenters can all be "rebels" and do really naughty things like drink, show off, wear teeny short dresses, dodgy hair, more tweets, guzzling choccies & wine coz a bit of a shambles, free n easy look is great innit? WRONG LOL!
My view is that not only is a lot of this cringeworthy it's rather like polishing a poo! :nod:
I think they need to sort our their products, (variety of), fashions, prices & p&p first!