I have bought about 4 things in the past, 3 being the long waterfall cardigans they did a year or two back. They do keep their shape though and are quite soft but not quite like cashmere IMO. I also have another cardigan which I have worn quite a lot. It is softer than the long cardis but it has bobbled a bit. However, I have a number of real cashmere cardigans and they all bobble on the arms especially - I just take one of those bobble remover thingys - like a shaver, which works a treat. So, for the price I dont think they are bad because it seems to me that even when you pay more for real cashmere, you still get pilling.