I'm gonna try and sound fair here - Love her or loathe her - It isn't her fault. QVC hired her, after I presume a number of screen tests, and she would've been compared with other candidates. I would also presume that whomever it was who hired her saw showreels of her previous work and would've seen that she's no shrinking violet. It's a little bit different to how it is when you start a job in a regular high street store, you're allowed to be unsure, a little bit nervous and it may take a little while for you to "find your feet". On a tv shopping channel you need fit in quickly and seamlessly. A big personality is one thing, but being full of oneself is another. Q need to be make sure that their shows are presented in a professional manner.
Talking about wanting to lick a product (even if she didn't actually do it) doesn't sound professional, neither does "Have you been warned about me?" It's not about "Me" and Q should recognise this and not let her, or any of the other presenters for that matter "run away with themselves". When viewers start complaining, I think it's gone a bit far. It's up to Q to make sure that their presenters aren't inviting loads of ****** feedback, they're supposed to be running the place. The feedback might sound cruel, but it's not unfounded. I'd soon be shown the door at work (or at least "spoken to") if I started talking to my customers like I was down the pub with my mates. The viewers, and the BAs need to be treated and spoken to in a respectful manner and it's up to management to ensure that this level of professionalism is upheld at all times, and they're not!