He has a television production company, doesn’t he? Quite a successful one by all accounts. He clearly has great belief in himself. Nothing wrong with that, but at times, even if it may be somewhat tongue in cheek, that comes over as arrogance and a superiority complex, which aren’t particularly pleasant qualities to watch. He can appear rude and dismissive to some of the demonstrator guests on there. And you sense he can upset people in this context at times. Least, he upsets me watching him do it. People who speak their minds can be quite an entertaining watch, Others just come over as bloody rude. Take your pick on that for him. Like all the so-called ‘big’ names on there - take him and them out of the big fish in a small pool world of shopping television and he becomes a small kipper thrown back into a big sea again - front of camera in real television world.