This is the first time I've actually sat down to watch an entire YBF hour - wow, quite a difference between these prices and those of Models Prefer. I am still using the old dial foundation (although I rarely wear it which is why it's lasted) which cost less than £20. Now I see a tiny tube of normal foundation for more than that. Jeepers!! Unless something is on easy-pay, don't think I would be willing to pay this much.