The other thing that bugs me (and I've seen several brands do this, not just YBF) is when there's a new type of container or dispenser (such as one with an integral brush or foam pad) which said brand claims is their innovation, but which some other brand has had for 2-3 years.
Classic case are the twist and click pens which were invented by Mitsubishi for Ruby and Millie, over a decade ago, which everyone under the sun seems to think they are the first to use. Nthing wrong with using a new technology if it's not licensed to just one company, but don't lie and pretend YOU came up with it.
Some people are just asking for a lawsuit