PJ.
In an Ideal World ...
Personally, based on what i have heard presenters say i think it might be a bit less than that. around 150 - 200 but all the same. lets say 300 people missed out. i expect BID paid close to £50 for the item (based on the way they are desperately trying to clear the item) and they had 10 of them available. thats £500 in value. although the call costs £1.50 i doubt they make more than £1 on each call themselves. the 10 people that got one gave BID a revenue of around £50 total plus the missed calls so around £300. that leaves them minus £150. not exactly a golden egg. more of a gold plated turkey lol
What isnt factored into this is the cost of broadcasting and the cost of 'airtime'. shopping channels pay for a licensee for their airtime which is in the millions each year.plus of course all the costs which go along with broadcasting a show. from what i have heard and read channels will break that down into a cost per hour or even a cost per minute basis.
If anything this was a 'loss leader' designed to keep and audience watching so they can sell the other products they had available. I know the internet loves a conspiracy. but i dont think there is anything underhanded about this promotion. in fact. i think its the opposite. they sold a hoover for £1.thats great! no other channels run promotions like this. i think BID deserve a bit of credit for giving their viewers a bit of entertainment and an opportunity to get a cracking bargain. i realise that no matter what they do some people will look for the 'catch' and try and point out they are 'evil wrong doers' which is a shame. because it seems to me they are doing their very best to give people a genuine reason to watch the channel.
It still doesn't sit right with me that the majority of callers pay for the lucky 10 to have a bargain. Feels more like a lottery than a shopping channel sale. Two separate issues I know. I think I was very conservative with my guessing though as bid can be seen by anyone with a TV now.
PJ