Like Kit10 my 'journey' with QVC began in the early 2000s, and if truth be told I was like a kid in a sweetshop - the High Priestess of QVC that was me ! I bought enough jewellery to keep Ernest Jones happy for a year, stuff from Dreamkeeper that I still have today, a small fortune spent on Craft Days with Dawn Bibby, and no end of quirky clothing from brands that are now extinct, Northern Nights bedding, unusual electrical gadgets for xmas presents, and so on.
Something then happened. There were no more Blue Moon events, brand ambassadors started to appear, the more gentle selling approach by presenters disappeared as did a few of the presenters, p & p prices were racketed up, less new brands appeared, gold prices hiked so the big jewellery gem events were no more, and the style of clothing became dire. Shark bite hems and cold shoulder styles in horrendous poly prints were a turn off. Nina Leonard lost Lenny Feinberg and the brand has never recovered, and most of the poly/elastene brands seem to buy from the same warehouse. QVC has now hit the dirt, with rubbish presenters, the latest of which have no idea how to behave in front of a camera, let alone be in charge of product presentation, and half a dozen brands that are on a 'loop' system of tsvs and shows.
My 'sugar rush' with QVC started to wane around 8 years ago, and now I'M the once in a blue moon buyer, and I cant be the only one. If the catalogues can make a profit as do IW with only charging one p & p for limitless items, then what's stopping qvc ? or is it the American business model that prevents a change in this ?