Did anybody watch the channel 5 show last night called TK Maxx how do they do it? It was really very interesting and I was soon able to draw comparisons between them and QVC.
Designer and branded stock - There are genuine bargains to be had but you need to know what to look out for, and it's the number on the label. No.2 = last season's stock/excess stock/close down stock (ie the genuine article) a no.7 on the label is the same thing only it's been locked in storage eg, summer tops bought accquired from a brand bought up by TKMaxx in November and sold at a more appropriate time. No. 1 on a label means that the product or garment has been made especially for TK Maxx. They have a few "house labels" that you won't have heard of (obviously) but then, and this was the eye opener - The branded product with a no.1 on the label. It turns out that brands like Ted Baker, Bench, Le Creuset will produce goods especially for TK Maxx but attention to detail and quality isn't as good as the stuff they sell in their own stores or department stores, so they are able to sell them a lot lot cheaper. So is this what QVC are doing? Yes, they're upfront about their "made for Q" stuff from Phase 8/Joules etc, and we always suspected that the quality wasn't up to the brand's usual standard - but this absolutely confirms it. The Le Creuset stuff , especially the tsvs, are they the geniune article? It does make you wonder now!
I checked out some of the stuff available on the white stuff hour and a few Joules items and then checked the White Stuff and Joules websites and every single item was half price - So how are QVC getting away with selling end of range stuff at full price with all the added postage to boot? Obviously because they can, and people will buy it.
Please folks (though I know I'm preaching to the converted here) really do your homework before buying anything branded from QVC it could save you £££££s!