If you stick around and pay attention to the presenters' spiel, and not the products, you soon pick up on tbe patterns, tropes, tricks and ruses they use to flog you stuff that you might have never wanted, or ever need.
Take away all the friendly chat, the welcoming words and the oversharing of personal info, and what is left is someone who is desperate to get viewers to buy their wares.
Rather like used car salespeople, but without the ethics or morality. If you only buy occasionally, then that's not great but it's OK. If they've convinced you that you're part of the shopping channel "family", then bingo! You might very well come back on a regular basis.
And if you think that thiese people are your friends, then you won't believe that they would ever lie to you.
I remember when Ellis Ward left TJC to join Gemporia. There was a particularly vulnerable member of this forum, a carer for a poorly relative, who absolutely adored Elis. Lord knows why, since she had a smug, condescending attitude back then too. They proudly posted that they were going to make a point of watching Ellis' first show on that channel, and buy something, anything, just to help her "settle in". I don't know whether this person had much disposable income, but from previous posts they made I doubt it. And they couldn't, or wouldn't, see how doing this for someone they only knew as a salesperson on the telly might be a... Not very normal thing to do. And that Ellis wouldn't give a hoot about their unneeded and unwarranted sacrifice on her behalf.