My hair "regime" is waaaaaaay faster with Wen. For the equivalent shampoo and conditioner routine would add an extra step as I only do one Wen application. With shampoo I have to lather twice because the water here is so hard the first shampoo doesn't disperse through my hair. It takes fewer minutes to comb thru the Wen than it does when I use conditioner because I use more Wen and it's a fab detangler. The rinsing would be about the same because I've always rinsed well. So I just apply the wen to wet hair, pile it up on my head while I wash pits and bits in the shower, then comb it through and rinse. The whole shower shebang takes about 5 mins if I'm in a rush. Out of the shower I wrap in a towel but if I use shampoo & conditioner I'd need a detangling spray and lots of combing prior to blow drying. When I get my hair washed and cut I prefer to comb out the wet hair myself with a tangle teezer, if there's only the junior available to comb it through before the stylist starts cutting. (lovely Sonya the Stylist is better at combing it but shampoo makes it turn into damp candyfloss!). Less wet combing = less damage.
I kind of understand why they use it on long haired models because it shows the best visible results on TV. In real life the same will be true. Short hair is only a few months old whereas my ends are nearer 5 years old with greater likelihood of split ends and tangling. I suspect those with shorter styles may not get the wow factor I get on my hair, but if you're growing your hair I reckon Wen will minimise breakage.
So my routine is wet hair, apply Wen, shower, comb, rinse.
Previously wet, shampoo, rinse, shampoo, rinse, conditioner, comb, rinse, shower, apply detangler and comb...a lot.
I think the Wen application process sounds longer because we never really think about the stages of ordinary shampooing. The difference, in the shower, is that while it's piled on my head with Wen applied I can get on with the rest of my shower whereas that all has to happen before or after the normal shampooing process. Hope this long-winded post makes sense.
Let go of your entrenched patterns of shampooing! :mysmilie_8::muscle::clock::emo::mysmilie_864: