Random musings and general banter.

ShoppingTelly

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I have heard, we are going back in time to save the planet, Its been decided any of the cook boo.....eh pamphlets that didnt sell are going to wrap up the air fried chips like ye olde days in the chip shop wrapped up with old newspapers.

Free pamphlet with every air fryer sold.
 
Taste the rainbow…

Screenshot 2023-09-20 at 21.53.12.jpg
 
The channel bangs on about how it exists to bring AMAZING products to its viewers but, in the space of 24 hours, it's gone from telling viewers to buy a regular mop to telling viewers regular mops are rubbish and they shouldn't buy one…

Shop Extra yesterday: "Regular mops are excellent and clean your home - buy this regular mop!"
Shop Extra today: "Regular mops are awful and don't clean your home - buy a steam mop!"

Imagine you tuned in yesterday and bought one of the foam mops. You tune in again today to see what other wonderful products the lovely helpful people at Shop Extra might have for you and you see this… 😬
 
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This mop crisis conflict needs addressing by the ASA (can’t at the moment, the tea trolley queue is too long). You simply cannot have sales tactics and presenters reviews and opinions of related products wildly varying like this. Presenter A on Tuesday: “ Mops are wonderful.” Presenter A on Wednesday: “Mops are shi…” It’s like going into John Lewis, wanting to buy two tin cans and a long ball of string and the partner telling you this is the finest tellingbone communication method known to mankind and that mobile phones have had their day. Then, going in the next day, looking at a mobile phone, and the same sales person telling you tin cans and string are old hat, and mobile phones are the future…How can they stand there in that broom cupboard and completely contradict everything they have said in 24 hours passing? It was even worse with Peter van vindskreencracked..He went from one hour telling us fans just circulated hot air around a room when selling an air conditioning unit, to air conditioning units are fiddly to install, need window kits, and that fans offer the practical and easy cooling solution when funnily enough…selling fans.. Marvellous..
 
How can they stand there in that broom cupboard and completely contradict everything they have said in 24 hours passing?
Because they don't care, period. Yes it can be asserted 'that's their job' i.e. to flog whatever products they're given and yes, it can be asserted they (the presenters) have bills to pay like everyone else. These assertions are of course true. However it doesn't take away from the fact they are knowingly complicit in what's going on. And, although I know diddly squat about selly telly production and buying, why on earth would you have something like a steam floor cleaner on one day (slagging off traditional mops) and then a day or so later sell something more akin to a traditional mop? It makes zero sense. At least have the foresight to separate them by a week or so. No more honest of course, but then as I keep on saying, there's very little about selly telly that is honest.
 
This is where a decent organisation policing shopping channels like these should step in. They should inform a channel that it is ultimately misleading viewers, if when selling similar products on on different days, they reverse the plus and minus points for each item. There should be an enforced protocol that positives and negatives for similar items sold should remain absolutely consistent, and not be switched around to suit the presentation concerned. It is perfectly possible to sell a mop without having to exaggerate its effectiveness. Equally, you can sell a steam cleaner, and its plus points, without complete focus on the negatives of the mop. I.E.approach matters that mops are a cheaper alternative to buying a steam cleaner, don’t use electricity and do clean a floor when used correctly, but steam cleaners will be generally more effective than mops at cleaning, but will cost more to buy and then run. This is what they fail to do at the time of presenting an item - instead insisting it has absolutely no failings whatsoever, and making completely negative comparisons with a similar type of product. Instead of a balanced pros and cons for each thing - giving the viewer an informed choice whether to buy or not.
 
If it is purely and simply a three month trial, they won't have a decent range of products. Lots of what they are showing seems to be stuff that's brought in directly by the same people that appeared on their previous channel (drones, watches, kitchen gadgets..). There seems to be very little in terms of new items from big companies. I suppose ultimately, if anything will be their downfall, it will be both that and the general inaccessibility of the channel to attract a sustainable new audience.
 

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