Random musings and general banter.

[OutOut]

Oh look, the exact green audace mike just had on for 450 after I quickly googled a code.

 

[Muttley]

Oh look, the exact green audace mike just had on for 450 after I quickly googled a code.


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I've heard of giving a 15% discount to encourage sluggish sales but this is ridiculous! That's one heck of a discount code. Anyone would think the original price is a con. Not me obviously, I believe everything they say. Just off for a lie down in my padded cell

 

[Herring]

I've heard of giving a 15% discount to encourage sluggish sales but this is ridiculous! That's one heck of a discount code. Anyone would think the original price is a con. Not me obviously, I believe everything they say. Just off for a lie down in my padded cell

There's been some proper duff "explanations" given by Ideal World as to why they can sell such esteemed, exquisite, in-demand, very rare horological timepieces of infinite luxury at cut-down, world launch, first in the UK to see this, okay, right, clearance prices:

• They don't spend on marketing or celebrity endorsements so they can pass the 'saving' on
• Low price to reward Ideal World watch collector's loyalty
• New brand they're selling below cost to make us 'brand ambassadors' who spread the word
• Recently found stock of a discontinued (yet apparently highly-sought after) model
• Stock meant for BASEL WORLD sold off cheap on IW due to the pandemic
• The buying power/brand recognition of Ideal World means brands give them good deals

All stretch credulity.

…Unless you're Muriel or that guy who text in to say he'd sold his Rolex collection to buy IW watches.

The real reason IW watches are(n't) so cheap:

• Made in China/Far East
• Low cost, low quality parts
• Generic designs any brand can slap their logo on

Pick a defunct British brand, put it on some cheap imported watches, shove it in a cardboard box, stick a Union Jack on it, toss in a tacky biro or tin cufflinks "worth £70 any day of the week", and …Well, you're probably a member of the Fields family .

 

[Hammy60]

I've heard of giving a 15% discount to encourage sluggish sales but this is ridiculous! That's one heck of a discount code. Anyone would think the original price is a con. Not me obviously, I believe everything they say. Just off for a lie down in my padded cell

There are four main watch companies on TJC/IW that use this tactic. Resultco (Reign, Shield, Heritor etc), Solar Time (Nubeo, Earnshaw, Cadola etc), Fields luxury Ltd (Swan & Edgar, Gamages etc) & Duchump. All four use inflated RRPs as a marketing ploy, one is to infer watches are a higher quality than they actually are and two is so retailer can give big discounts, which gives potential customers the impression they are getting a bargain and the gullible love a bargain (sadly to many gullible out there) then you add in IW's own bullshit/lies to the mix and you've the perfect con.

While i dislike all four companies and will never buy any of their watches, I will give a wee bit of credit to one of them, that is Resultco. Resultco is the only one of the four that openly & publically admits to their RRPs being inflated so that retailers can give big discounts, as consumers love a discount. Of course any credit or praise Resultco get from me is lost as soon as Emma and the IW presenters open their gobs.

Fields is just cheap crap, Resultco and Solar time are better but just over priced Chinese made watches, you'll get more for your money going direct to Ali, better price, better quality.

Duchump are by far the worst for me, they actually have decent watches (albeit rebadged Roamers), better than the other three companies, but are really taking the piss with their dubious marketing (Fake origins, Perpetual Luxury crap etc) and of course ridiculous RRPs. Their place in the market should be competing against micro brands at the £200-£500 max affordale watch price range, not pretending to in the lower end of the Luxury watch market.