Yep. Unless they're selling products at a significant loss, we can be relatively confident they're selling stuff at a profit, even if just a small profit. So if they're flogging a watch for £89.99, you can confidently assert none of the components within that watch are tier 1 because the true retail value is £89.99. Business for dummies would tell you that.
I literally caught 3 mins of that show and they did they usual '
wait, is that price right?' Of course they carried on selling the watch at that (potentially wrong) price. How kind they are.
Then you get THE REALITY when a price is genuinely wrong. A week or so back Mike M started his usual bullsh1t selling a watch. Within seconds (someone obviously talking in his ear) he paused and said (in a normal non-selly tone) along the lines of
'sorry guys, we think there's a mistake with the price ... so we're just going to remove those details from the screen and get that sorted for you.'
Sure enough, details removed then replaced with new details showing the correct (higher) price. Kevin then blurts out some bullsh1t saying something like '
emmm yes, that previous price was a promotional price we did a while back.'
My point is, when the price is GENUINELY WRONG, it gets dealt with pronto.
So what does that tell you when they do the '
is that price right?' routine