Other than the odd canoe, they hardly sell any bigger goods. Bigger goods generally cost more: bikes…fitness equipment…TVs..rattan and other furniture….quality vacuums..They just don’t seem to want to take this path. And they should know, I suppose. Despite the cheap and boring range of goods. the awful selling strategies, the questionable presentation style, they are still here nearly a year on…Others like Not Seen By Anybody TV and Shop Shut Extra have crashed and burned after a week and a few weeks. Clearly, selling low cost, bought in high volumes goods, and sold at big relative margins works for them with Ideal World Doppelgänger. And even if nothing is being sold at all, keeping it going regardless must make good business sense to the TJC owners, with the additional channels facilities and online access it brings them on the various media platforms out there in general.