I can see their problem. But this channel seems to see the solution as insisting to people they are getting a magnificent deal, and that they should actually buy more than one because the deal is so good. A lot of the people they are trying to convince of this are probably those who aren’t very competent using the Internet, or don’t use the Internet at all. The people running the channel are no fools, and they know that the prices that they are offering on many occasions can be well-beaten elsewhere. I think it’s extremely cynical therefore to use as a tactic to buy, the alleged superb value of what they are selling compared to elsewhere.