So you know when they do that "Po's in, Tinky-Winky's in, Lala's in, Dennice's producer's in…" routine - I don't think it means they've bought anything yet. I think it just means someone who is logged in on the IW website is looking at the product page, and they read out the account name.
Cos the other night during a watch show Peter reeled off the name of someone who was supposedly "in" on a Swan & Edgar Tourbillon — the exquisite pinnacle of watch making, a crown jewel that few of us could ever aspire to own, etc etc. After a few minutes he got SUPER aggressive/desperate demanding they check out, addressing them personally by name to stress the value, the savings, the opportunity, how, and he really did mean this, he didn't want them to miss out and kick themselves, they must insure it, get it valued etc.
After about 4 minutes of pleading he did a "have they checked out?" question to the gallery and clearly didn't get a "yes" - he looked so pi*sed off and …moved on.
There was a different model: "the blue has sold out", chucks it off screen, "that's gone… well done to all those who got it" …only for it reappear 5 minutes later. "Only 3 left of the blue…"