We managed well enough before shopping telly became a thing over here. I get that there's a lot more technology that simply wasn't there back in the day so seeing a demonstration is more necessary, but as Duke said the less savvy oldies/technophobes are dwindling and will eventually erode the need for it. Even now the more savvy "oldie" will use the shopping channels for the demos and ideas then buy elsewhere 'cause it's cheaper! The new generation of shoppers especially when it come to tech would sooner go into a niche shop and get advice from there or go on line. They're not interested in presenter chit chat, waiting to hear what the BA has to say, or even waiting for the show to start. Fashion wise, younger generations want "labels" and that doesn't mean Marla Wynne or Nylon & Co so nothing for them here.
Gaming plays an absolutely massive part in the lives of the younger generations, but has zero presence in the world of selly telly, so in all not a lot to draw them in, let alone keep them there.
They might just manage to hang on in there until the boomers reach their dotage, but on the whole it's not looking good for TV home shopping.
Well I think one point you're making is that IW in particular wasn't very good at selling on shopping tv!
Not very slick. Too much waffle, BS, and fake bonhomie!
Whereas a decent demo, for example the food slicer prep stuff, where he chops, slices onion, cucumber, actually shows how it works, what force is needed.
Or the ceramic heaters shows, where Voldemoort would use the temperature gun. (One of my peeves, when the temp rises a few minutes after power turned off. Ceramic stores the heat, releases a bit later. It's not FREE ENERGY! You still paid for the electricity to go in earlier. At peak rate. It just released it a couple of minutes later. No more efficient, no saving compared to a heater. Still costs the same to heat a room by 1degree,just depends on the efficiency of the heater converting electric to heat output and air interface!!!!)
Less waffle, more demo.
Or vacuums, where you can see the power, size, flexibility, noise, of an item.
More than looking on a website. For instance, Currys site is awful, imho, with poor item descriptions & specs and awful, long-winded, often unhelpful q&a sections.
I like a good infomercial and so I'm saying that shopping tv presentation style should have been more demo and info, than all this smarmy innuendo and fake, family fun it purported to offer!
But then it wouldn't have been the comedy entertainment for consumption that this forum/thread has flourished on!
