Thanks. It's all a bit confusing, but is that from the old Ideal Shopping incarnation that was in administration and then voluntary liquidation since 2021 to 23.
I note this company changed registered business address from Newark in 2022 to administrators in Sutton, 1 Allen Place:
Expert accountants, Insolvency Practitioners and Financial Advisors
turpinbarkerarmstrong.co.uk
Accountants/insolvency liquidation experts.
Then its assets were bought by Mojaria, and his business renamed to Ideal World and then SDI Ashley involvement.
So many Ideal World /Shopping / Direct incarnations on Companies house.