sheepdog
VIP Herder
- Joined
- Jun 24, 2008
- Messages
- 350
Hi
As I sit here typing this message, QVC are running a show called 'Prepare The Guest Room'. Prepare the guest room...I ask you!!! Who the hell on low income has a house with a spare guest room, especially during the recession. I've never encountered such middle-class bias in all my life. It really has become a channel so far up its own backside reality goes goes out of the window! Back in the 90's QVC never took itself too seriously and appeared to be a little more down to earth with it's products and marketing style but I'm afraid those days are long gone.
......
Er, who said QVC is for the lower classes (gosh I hate the British self-classification of social order)? It might have the stigma of being a shopping channel but QVC has to appeal to all markets not one particular segment. Otherwise they become stagnant and basically don't sell to those who can buy.
Not all of us have been affected by the recession - myself included, complete opposite in fact - but there are people who shows like that have an appeal. Nothing wrong with it to me and shows a bit of imagination beyond just displaying items. Said it before, if you can demonstrate the product in an environment with other related items, people will buy having been enlightened. Whether they buy or not, it does make a change from normal programming.
BTW, presenter rant very good