I did watch the Pure Home show & was quite interested in the bedding as I love high thread count Egyptian cotton but didn't order anything for several reasons:
1. No easy pays - this was maybe a mistake on QVC's part with a brand-new & let's face it, rather expensive range that nobody's ever heard of!
2. No background info on the range - a quick google brought up nothing, so presumably the name is a marketing exercise for a range brought out for QVC?
3. Little real information on the bedding itself - you had to pay attention to catch the various thread counts quoted etc.
High quality cotton bedding can be truly glorious, it can honestly change the way you sleep, your frame of mind etc. etc. & I've had some lovely bedding over the years but I also know there's some rather dodgy stuff out there & would have liked a little more reassurance as to the real quality of this range!
e.g. High thread counts can be manipulated by unscrupulous manufacturers to sound better than they really are by splitting or doubling the threads to increase the thread count, so you need to be sure it is single thread count they're talking about!
(Maybe I'll email QVC & ask them directly! lol)