I'm sorry Paz, but I can't take anything you say seriously if you defend his mentioning single flexi payments as somehow being acceptable because of the reasons you stated.
The other week he was selling a watch and said outright to the expert with him "I can't believe I can buy a watch water resistant to 350m for £30+" (however much the exact single payment was). There is a clear implication that that is the total price of the watch. He didn't say it was a flexi amount, the expert did nothing to correct him, and it would need someone watching the channel on many occasions, and sticking with a show for a full hour to properly understand.
I know if someone like my elderly aunt/uncle or granparents had tuned in, they would be totally confused. You say the prices are on screen the whole time. But again I believe that is to mislead. You get listed the price, the supposed normal price, the saving, the flexi payment. And for someone perhaps new to the channel, they are going to be paying attention to what the presenter says, as they are supposed to be there to service the viewer.
I fully admit to slagging off pretty much all the IW presenters because they all have glaring faults, be it not fully explaining flexi payments, implying you need to check out baskets to snap up a bargain (pretty much whenever that happens.....iPad I'm looking at you more than most) they always ALWAYS have the items back time and time again. There hasn't ever really been a need with check out baskets within a few minutes of tuning in, as items are always back. That Krups coffee machine being another.
I tune in to QVC as well, and for my money the difference with the presenters is night and day. I actually will watch some presenters in QVC - as I will Hochanda as well - purely because I like them and don't really care what they are selling.
For my money IW is a market stall, with Rodney on the lookout, ready to tell Delboy to get running if he spots the old bill.
If Paul Lavers was on, I'd watch every hour with a smile on my face, or Anthony Heywood for that matter. Hell I used to happily watch with my girlfriend during it's heyday before people like Loen weren't relegated to the craft channel. But the channel was a different beast back then. It was fun to watch and not every show started with "the phones have lit up....it's monsterously busy......"