What QVC was in its early days and what it is now are very different beasts.
Of course it was always about making money... but the more diverse range of products meant it was interesting... always something new to find out about.
One of the things with all the selly telly these days is the repetitive faces, repetitive products, repetitive spiel.
There is less and less to differentiate them for the paid "advertorial" which fills the broadcasting hours on some of the digital channels when they themselves don't have any programming on.
They should realise that the reason they need to constantly search for new customers is that the existing customers have become jaded. Don't "jump to the phones", don't rush to "get yours now"... the same brand will be selling the same things next week or the week after. You learn to wait until you have money in the bank, and even then, you do comparisons (thanks to all the tips on here). You don't automatically believe the "exclusivity" claims, and find the same products for similar money or less elsewhere.
If they had more genuine bargains, and brands appearances weren't so monotonously regular, then they might find their audiences for TSVs were as big as they used to be. We would jump on the chances, when they came along, to stock up on favourite brands at fantastic prices.
It would be a good idea if they did make more time for men's products - they might surprise themselves if they had regular slots for products more of interest to men. I'm sure they will point to the phone, computer, sound (Bose, mainly) and TV offerings, and some of the garden stuff... but the DIY seems to only come on for anniversaries, and some of the stuff is a bit of a stretch to call it DIY.